With all this Smart new technology, it can sometimes leave us feeling, well… a little less than smart when trying to keep up with it all.
When considering what security, you should have for your business there are a few key elements that you need to consider:
Do you want to deter or detain?
Do you want your cameras to be discreet or act as a visual deterrent?
Will the security cameras be used indoors or out?
How could your business benefit from effective surveillance and monitoring?
Do you need audio integration?
These are just a few questions that you need to be thinking and with the ever-evolving technology it can be difficult knowing where to start.
When speaking recently with a client we addressed a few of these concerns and wanted to share this with you to help you make a better-informed decision.
When considering the area that you wish to monitor, please take into consideration that its not the area that you mainly wish to secure but also the areas that can create access to these areas. For example, if you are protecting a loading area for your business, do you want to hinder access or would you prefer to contain the intruder once they have gained access to the forecourt? This may seem like a silly question, however if you have repeat offenders that are causing damage before they are deterred, this can have a costly effect. In which case you may wish to detain them until the police arrive to ensure that they do not try this again and guarantee the culprit and evidence for prosecution. It will also deter others in future which will ensure that costly repairs can be avoided.
This is not a suitable solution for all businesses, which means you may also want to consider whether or not you want them to know that you are watching. If you think back to when you were a young child, and you wanted to do something knowing that your parents wouldn’t approve of, the first thing you would do, is check if anyone is watching. This is a natural human instinctas we all know what is right from wrong. If an intruder is committed to the act, they do not want to be witnessed and will therefore check to see if anyone or anything is watch. When having your surveillance system installed, consider the positioning to ensure that the CCTV covers the zone or area they are intending to enter and that they are unable to cover, move or damage the camera. You can also opt for an inconspicuous system. However, if the perpetrators are amateurs, simply knowing they are being watched is enough to deter them.
CCTV systems benefit businesses by not only monitoring theft but increasing the safety of their staff (who feel safer and appreciated knowing they are being protected, especially when working in high risk environments), clients and products; as well as providing confirmation of incidentsand reference material. It can also protect you as an employer from any wrong doing. Footage from surveillance can reduce theft and disorder by 51%. It can also bring additional benefits in terms of business operation and analytics.
For example, in the retail industry, CCTV systems can provide data and customer insights, helping to improve the customer experience and business profitability. Understanding a customer journey throughout a store, which promotions they take notice of and using facial recognition to determine the age and gender of your customers can all provide significant benefits to your business.
When integrating audio, you will dramatically support your security system ensuring that you will be able to hear, know and control who is entering the premises without having to come in to contact. It can improve your customer journey and the safety of your home and its also a great tool to enhance your professional appearance.